The Evolution of Doodles: From NFTs to a Web3 Entertainment Company

The Evolution of Doodles: From NFTs to a Web3 Entertainment Company

Doodles has recently launched their Super Pass on Coinbase’s Base, an Ethereum layer-2 scaling network, signaling a significant step in their transformation from a collection of NFTs to a full-fledged Web3 entertainment company. DoodlesTV, the latest addition to The Stoodio at the Doodles site, leverages Web3 technology to revolutionize the interaction between fans, artists, and the broader community.

One of the key benefits of the Super Pass is the direct access it provides to exclusive drops, premieres, and limited-edition collectibles. Super Pass holders can engage with their favorite artists through direct chat, replay content at their convenience, and participate in community-focused premieres. Season one of the DoodlesTV Super Pass promises early access to a diverse range of exclusive content, including an animated special titled “Dullsville and the Doodleverse” with music by Pharrell. In addition, pass holders will have early viewing privileges for three cinematic music videos before their official streaming platform release. The Super Pass, priced at 0.0021 ETH (approximately $7), also grants access to four unique onchain album artwork collectibles of varying rarity levels.

While Doodles gained popularity during the NFT boom with their PFP NFTs featuring unique cartoon characters, the company has since diversified its offerings to include digital entertainment with a focus on animation and branded content. Alongside DoodlesTV, the company is also launching Doodles Records, a record label in collaboration with The Orchard from Sony Music. The inaugural release under this label will feature an EP with artists such as Lil Wayne, Lil Yachty, and Swae Lee. This expansion into music complements an upcoming short film premiere, “Dullsville and the Doodleverse,” scheduled for September.

Co-founder Jordan Castro has been vocal about Doodles’ transition from being simply an NFT project to a leading media franchise. He emphasized the importance of focusing on long-term goals rather than succumbing to short-term trends and speculation. The shift towards digital entertainment and the launch of DoodlesTV exemplify Doodles’ commitment to pushing Web3 innovation and delivering engaging experiences to their audience.

Doodles’ evolution from NFTs to a Web3 entertainment company marks a significant milestone in their journey towards becoming a prominent player in the digital media landscape. With the launch of DoodlesTV, Doodles Records, and a lineup of exclusive content, the company is poised to redefine the way fans interact with artists and entertainment. As they continue to push the boundaries of Web3 technology, Doodles is well-positioned to shape the future of digital entertainment and establish itself as a leader in the industry.

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