SBI Holdings, a prominent financial services company based in Tokyo, Japan, has recently unveiled an exciting new initiative in collaboration with Ripple. The company has announced the launch of an NFT minting service on the XRP Ledger for the upcoming World Expo 2025. This groundbreaking project is part of the ‘EXPO 2025 Digital Wallet’ venture, which aims to provide a digital wallet app service connected to the Expo.
The NFT minting service, known as “Myaku N!,” will be accessible through the EXPO 2025 Digital Wallet, which will be offered at the Expo in Osaka/Kansai. Interested users can download the app from the Apple App Store or Google Play Store to receive complimentary NFTs. However, the service is limited to only 500 users, adding an element of exclusivity to the experience.
Integration of Blockchain Technology into Mainstream Events
SBI Holdings is taking a significant step towards integrating blockchain technology into mainstream events by minting 920 XRPL-based NFTs for the World Expo 2025. These unique digital collectibles, part of the “MYAKU-N!” project, will be available for attendees to earn and collect by participating in various Expo activities both in the physical world and online through the “MyakuMyaku Reward Program.”
The NFTs can be accessed through MYAKU-N! digital wallets, which are commemorative in nature and cannot be transferred or sold. Participants can enhance their experience by charging “Myakupe!” – the Expo’s electronic currency – and engaging in other interactions during the event. The service, commencing on July 1, enables users to collect original NFTs from the EXPO 2025 Digital Wallet and even create their own NFTs by uploading selected images, making the experience inclusive for newcomers to the NFT space.
Viewing and Limited Availability of NFTs
The NFTs will be viewable in real-time using the NFT explorer Bithomp, but they will no longer be visible after October 13, 2025, when the EXPO 2025 Digital Wallet is scheduled to close. Furthermore, the initiative includes additional perks such as lucky draws and prizes through the “Myakumyakupon!” gift campaign to further engage users and provide opportunities to acquire rare NFTs.
Transformative Potential of XRP and NFTs
The focus of the SBI Group on XRP and NFTs underscores the enormous potential that these crypto-related technologies hold for industry transformation. By collaborating with Ripple, SBI is spearheading the launch and minting of non-fungible tokens on the XRP Ledger for the 2025 World Expo in Japan, setting a precedent for utilizing blockchain technology in mainstream events and demonstrating the innovative applications of digital assets.
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